CI Lifting Solutions is a leading provider of steel erection and lifting solutions to the UK construction and industrial sectors, combining technical excellence, a modern crane fleet, and highly skilled personnel to deliver complex projects safely and efficiently. CI Lifting Solutions approached me to update their company logo and brand. They wanted to create a brand logo that really stood out from their competitors, one that was bold, clean, and professional. By tilting the characters CI, I was able to naturally represent a crane hook, which summarizes exactly what CI Lifting Solutions does best: lift. I went on to develop the brand across vehicle signage, safety clothing, and printed material.